PROVENCE

PROVENCE, THE AUTHENTIC HEART OF FRENCH ART DE VIVRE

The French art de vivre in Provence unfolds in an an enchanting region where timeless beauty meets soulful authenticity, a sun-drenched land where lavender fields ripple in the breeze, the air is perfumed with herbes de Provence, and the golden light seems to slow time itself.
Charming stone house with green shutters in a Provence villageArtisanal soaps embodying the French art de vivre in a Provençal marketLavender sachets displayed at a market in southern France

STROLLING THROUGH CENTURIES OF SPLENDOR

From the bustling squares of Aix-en-Provence, known for its elegant architecture, artisanal boutiques, and vibrant markets bursting with fresh produce, to the artistic enclaves of Arles and the cobblestone charm of Avignon, the region invites you into a rich tapestry of history, culture, and natural splendor.

Every corner of Provence reveals echoes of the past, from Roman amphitheaters and medieval fortresses to Renaissance chapels quietly nestled in village lanes, inviting you to uncover layers of history at every turn.
Colorful display of organic vegetables at a French open-air market
Scenic view of the Palais des Papes in Avignon from the Rhône River

HIDDEN COVES, OPEN HORIZONS

Panoramic view of Marseille’s Old Port with Notre-Dame de la Garde basilica above
Turquoise waters and limestone cliffs in the Calanques near Cassis
To the south, the spirited city of Marseille pulses with multicultural energy, where ancient port heritage meets a bold contemporary edge. Just beyond, the Calanques, a string of striking limestone inlets with turquoise waters, offer an unforgettable escape: hike along their sun-drenched trails or set off on a private boat excursion to discover their hidden coves in tranquil seclusion. 

Within the city’s historic heart, explore the traditional craft of Savon de Marseille, the famed olive oil–based soap that has been lovingly produced here for centuries.

PROVENCE, ETCHED IN LIGHT AND QUIET BEAUTY

Scenic red ochre cliffs and hiking trail in Roussillon, Provence
Panoramic view of Gordes, a hilltop village in the Luberon region of Provence
Inland, discover Roussillon’s Sentier des Ocres, a surreal landscape of ochre cliffs in vibrant tones of saffron and rust, and wander through some of France’s most beautiful villages, such as Gordes, perched dramatically above the valley, or Lourmarin, where leafy cafés and Provençal shutters evoke effortless elegance.

In Les Alpilles, scenic hikes lead you through silvery olive groves, craggy hills, and storybook villages like Les Baux-de-Provence and Saint-Rémy, once immortalized by Van Gogh.

The spirit of Cézanne lives on in Montagne Sainte-Victoire, a beloved subject of his paintings and now a serene hiking destination that offers sweeping views across vineyards and countryside.

FLAVORS THAT TELL A STORY

Engage intimately with passionate artisans, from potters and textile makers to olive oil producers and winemakers, whose hands shape the essence of Provence and reflect the French art de vivre in Provence.

The region’s cuisine reflects this same connection to the land as sun-ripened tomatoes, aromatic herbs, figs, and wild garlic come together in generous, heartfelt dishes like ratatouille, bouillabaisse, or a simple yet perfect pissaladière.

Enjoy private wine tastings featuring local varietals like rosé from the Luberon or full-bodied reds from the Rhône Valley, or savour chef-hosted dinners in countryside estates that celebrate the region’s culinary soul.
Tree-lined road leading through a vineyard in Provence
Traditional Provençal stew with eggplant and herbs in a white bowl

SOME PLACES DON’T JUST CAPTIVATE, THEY CALL TO YOU. PROVENCE IS ONE OF THEM.

LET US CRAFT YOUR JOURNEY IN THIS SUN-KISSED REGION, WHERE EVERY DETAIL IS DESIGNED FOR BEAUTY, CONNECTION, AND LASTING MEMORIES.

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